[Taxacom] EoL media launch costs

[Shorthouse, David]

This was an interesting read about EoL's launch:
http://www.prweek.com/us/news/article/657543/Lipman-aids-Encyclopedia-Life-l
aunch/ (or http://tinyurl.com/ytun9w). 5M+ hits within 24 hours costing
approximately $100K in PR, though it's not clear how that estimate was
derived. 

 

David P. Shorthouse

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Department of Biological Sciences

CW-403, Biological Sciences Centre

University of Alberta

Edmonton, AB   T6G 2E9

mailto:dps1 at ualberta.ca

http://canadianarachnology.webhop.net

http://arachnidforum.webhop.net

http://www.spiderwebwatch.org <http://www.spiderwebwatch.org/> 
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