[Taxacom] online publishing

Neal Evenhuis neale at bishopmuseum.org
Thu Jul 22 02:38:09 CDT 2010

Selective comparison -- it did not mention how it compared to paperback sales. Hardcover books are a fraction of total "printed' book sales.

From: taxacom-bounces at mailman.nhm.ku.edu [taxacom-bounces at mailman.nhm.ku.edu] On Behalf Of imap.amnh.org [agosti at amnh.org]
Sent: Wednesday, July 21, 2010 9:25 PM
Subject: [Taxacom] online publishing

A further indication how important e-publications are rapidly becoming, and
thus we should do all to make our publications all online accessible.

E-Books Top Hardcovers at Amazon

azon&st=cse> &scp=2&sq=amazon&st=cse

July 19, 2010

E-Books Top Hardcovers at Amazon

ller/index.html?inline=nyt-per> CLAIRE CAIN MILLER

Monday was a day for the history books - if those will even exist in the

?inline=nyt-org> Amazon.com, one of the nation's largest booksellers,
announced Monday that for the last three months, sales of books for its
e-reader, the
.html?inline=nyt-classifier> Kindle, outnumbered sales of hardcover books.

In that time,
?inline=nyt-org> Amazon said, it sold 143 Kindle books for every 100
hardcover books, including hardcovers for which there is no Kindle edition.

The pace of change is quickening, too, Amazon said. In the last four weeks
sales rose to 180 digital books for every 100 hardcover copies. Amazon has
630,000 Kindle books, a small fraction of the millions of books sold on the

Book lovers mourning the demise of hardcover books with their heft and their
musty smell need a reality check, said Mike Shatzkin, founder and chief
executive of the Idea Logical Company, which advises book publishers on
digital change. "This was a day that was going to come, a day that had to
come," he said. He predicts that within a decade, fewer than 25 percent of
all books sold will be print versions.

The shift at Amazon is "astonishing when you consider that we've been
selling hardcover books for 15 years, and Kindle books for 33 months," the
chief executive,
s/index.html?inline=nyt-per> Jeffrey P. Bezos, said in a statement.

Still, the hardcover book is far from extinct. Industrywide sales are up 22
percent this year, according to the American Publishers Association.

The figures do not include free Kindle books, of which there are 1.8 million
originally published before 1923 (they are in the public domain because
their copyright has expired). Amazon does not specify how paperback sales
compare with e-book sales, but paperback sales are thought to still
outnumber e-books.

The big surprise, Mr. Shatzkin said, was that the day came during the first
period that the Kindle faced a serious competitive threat. The
dex.html?inline=nyt-org> Apple
tml?inline=nyt-classifier> iPad, which started sales in April, is marketed
as a leisure device for reading, and it has its own e-book store. Yet sales
of the Kindle also grew each month during the quarter, Amazon said.

Amazon is being helped by an explosion in e-book sales across the board.
According to the Association of American Publishers, e-book sales have
quadrupled this year through May.

Amazon said its sales exceeded that growth rate. One reason Kindle book
sales have held their own is that owners of iPads and other mobile reading
devices buy Kindle books, which they can read on computers, iPhones, iPads,
BlackBerrys and Android phones. But, except for the free uncopyrighted
books, Kindle owners must buy or download content via Amazon. "Every time
they sell a Kindle, they lock up a customer," Mr. Shatzkin said.

Some industry analysts say that many people do not consider the iPad to be a
reading device the way the Kindle is, and see a need to own both. Amazon's
latest sales figures are "clearly an indication that the iPad is
complementary to the Kindle, not a replacement," said Youssef H. Squali,
managing director at Jefferies & Company in charge of Internet and new media

The growth rate of Kindle sales tripled after Amazon lowered the price of
the device in late June to $189 from $259, Amazon said. That was moments
index.html?inline=nyt-org> Barnes & Noble dropped the price of its Nook
e-reader to $199 from $259.

During roughly the same period, Apple sold three million iPads, it said.

Analysts said Amazon's announcement could assuage investors' concerns that
the iPad threatens Kindle sales. Amazon's stock price is down about 16
percent in the last three months, in part because of those fears.

"The sentiment's turned a little more negative on the stock because of iPad
issues and concern that Amazon would lose market share in the book segment,"
said Aaron Kessler, director of Internet and digital media equity research
at ThinkEquity.


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